To create awareness and facilitate
engagement around Lady’s Choice Real Mayonnaise activation – The Real Chef
Challenge.
Chefs in Hotels, Western and Local
Restaurants who use Lady’s Choice at home, but not in their restaurants due to
cost.
When it comes to making a great
dish with Lady’s Choice Real Mayonnaise, the skill of the chef plays a big
part. In this treatment, we made the chef our focus, highlighting that this
competition is a chance for them to showcase their chefmanship skills.
Focus
Contest Design
Art Direction
Interface Design